In 2008, Impact Radius was founded by some of the brightest marketing tech experts of the affiliate marketing industry with an aim to enable performance marketing professionals to manage their affiliate marketing partnerships in a seamless way.
Impact Radius was built as a free-to-join SaaS platform to bridge the chasm between advertisers looking to maximize their ROI from global adspend and affiliate marketers who look for customer journey insights, cross-device tracking, as well as attribution modeling. Impact founders, who previously developed Commission Junction, LeadPoint, and Savings.com, brought a lot of experience to the table and the disruptive affiliate marketing platform was developed.
At present, around 1000 advertisers use Impact to handle their performance marketing partnerships, along with thousands of affiliate marketers that use the platform to find partnership opportunities. To know more about the platform, check out this video: