What Is CPL In Affiliate Marketing?
Under the CPL model, the affiliates get paid for a qualified sign-up performed by a user or a potential customer. Although the payout is typically lower compared to the revenue share model (as the advertiser is not paying for a sale, but for a signup), the risks are relatively lower too. These affiliate programs are lightweight and high-volume.
Typically, as an affiliate marketer, you just need to convince your visitors to submit basic information through an online form to get paid a commission.
From a merchant’s perspective, running a Cost Per Lead affiliate marketing campaign is an easy way to measure the cost of the entire marketing campaign. This is why many leading brands across diverse verticals, including the likes of Tokio Marine HCC, EliteSingles, and Ibotta, have chosen this model.
This is how the CPL commission model works. If a visitor to your website/blog clicks through a referral link and lands the merchant website and if he decides to take an action (i.e. filling out a form/going for a demo/downloading an e-book/downloading an app), the visitor becomes an active lead for the merchant as the merchant gets the basic information about the visitor or potential customer.
For each qualified lead, you will get a fixed dollar amount as a CPL commission. Remember that your visitors typically need to submit basic contact information, such as their name and email address for you to become eligible for a commission. You will get a one-time fixed dollar amount as affiliate commission for each lead you generate.