Why Promote Hotel Websites and Hotel Booking Websites?

The travel and tourism market is flooded with millions of new customers from different corners of the globe. Many of them have access to disposable income and have the will to spend it while exploring the world. Total retail value of the global hotel industry surpassed $500 billion in the year 2018, while total revenue in the United States alone has reached the $200 billion mark that year.

There are high chances that the millennials will become the largest-spending consumers in the years to come. The hotel industry is expected to grow at 6% to 7% in 2019 and after. Since the multi-billion entities are coming up with their headquarters in a number of locations around the world, the number of business travelers is on the rise. You can definitely rake in good currency by promoting hotel websites, thus boosting hotel bookings.

Hotel Affiliate Programs – Are You The Right Fit?

Hotel affiliate programs are ideal for travel bloggers, vloggers, YouTubers, and Instagram heroes who have an itchy feet and who love to share their traveling experiences with their audience. However, if you are looking to earn big from every referred purchase, you should look for some other vertical like email marketing.

By providing convenient tools to search hotels, you can easily earn on every booking. In order to accomplish this, you need to work with special partner networks. There are key players in the market today such as Hotels.com, Booking.com, TripAdvisor, Agoda, Travelpayouts, Hotelscombined, etc. It is easy to select the best hotel affiliate program if you compare each offer by taking into consideration commission rates, conversion rates, and available tools and resources. 

The commission rates hotel affiliates get normally fall in the range of 3% to 6% for most programs. However, since a lot of people all around the globe are always booking hotels, it means the gross sales volume is considerably higher both in terms of number of buyers and dollar amount spent. 

So, for example, if someone is staying around 100 days every year in hotels, he or she is spending almost $15,000 per year (at an average rate of $150 a night.) At 5% commission rate, you get $750 in commissions from a single customer. Now, imagine if you have a pre-booking website that can tap 50 customers like this.

How To Promote Hotels And Resorts As An Affiliate?

To promote budget and luxury accommodation, you have to stick to a multichannel approach. First, take into consideration the customers you have. Take loyalty scheme into account and work hard in order to get satisfied customers within your stride, those who will come back, engage in spreading word of mouth and referrals.

Secondly, you have to proactively monitor and get involved through various popular hotel booking sites, surveys, as well as promotions. Thirdly, you need to work hard on publicizing your content on social media. Aside from just sending the content out, you need to test, adjust, go through analytics and reports, and build engagement. In addition to that, you can also try out sponsored ads by facebook, through which you can possibly target many types of audience. 

Top Hotel Influencers And Affiliates You Can Take A Lot Of Inspiration From

Top luxury and budget travel influencers are usually social media heroes who experience the industry and give actionable tips to their followers. They don’t just provide recommendations for hotels and resorts, but also review flights deals, suggest activities, and dole out travel ideas. 

In order to taste success as a hotel affiliate, you need to provide your audience with a complete package of information. Do not just suggest hotels, but help your audience plan their itinerary. You may inspire your audience like Chelsea Yamase does. You may also follow Tara Whiteman for some inspiration.

Frequently Asked Questions About Hotel Affiliate Programs