Walmart Affiliate Review

Vertical: Ecommerce, Retail
Models: Revenue Share
Payout: 1% - 4% per sale


The Walmart Affiliate Program is a way for you to earn commissions by placing banner ads or text links on your website to refer customers to Walmart. You’ll earn money every time a visitor follows a Walmart link on your Web site and then completes a qualifying purchase at Walmart. By signing up for the affiliate program through Impact Radius, you can potentially earn a 1% – 4% commission per sale.


About Walmart

What started small, with a single discount store and the simple idea of selling more for less, has grown over the last 50 years into the largest retailer in the world. Each week, over 275 million customers and members visit Walmart’s more than 11,300 stores under 58 banners in 27 countries and eCommerce websites.

With the fiscal year 2019 revenue of $514.4 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. It’s all part of their unwavering commitment to creating opportunities and bringing value to customers and communities around the world. To know more about the brand, watch this video:


Walmart Affiliate Program

Walmart uses Impact Radius as its affiliate service provider. Impact Radius provides Walmart affiliates with one simple interface to track all their sales, impressions, click-throughs and commissions. Access to site information is password-protected.

Walmart provides affiliates with professionally designed banners and a set of useful text links every week in their newsletter. They also provide affiliates access to archived banners and newsletters for a wide selection of items to place on their sites.

In addition, you can generate specific text links to anything on Walmart, any time you want. Place these banners and/or text links on your website to let your visitors know about Walmart products. When your visitors follow the links and banners to and then complete a qualifying purchase, your account is credited with a commission.

Commission Rates

1% – 4% per sale

  • Books, Electronics, Movies, Music, Photo, Video Games – 1%
  • Baby, Beauty, Clothing, Gifts & Registry, Health, Home, Jewelry, Patio & Garden, Sports & Outdoors, Toys – 4%
  • Other products – 4%
Why Join Walmart Affiliate Program?
  • Free membership
  • The powerful draw of Wal-Mart’s Every Day Low Prices
  • A great commission structure (see chart below) that pays 1-4% with three return days
  • Free professionally designed banners
  • Free newsletters with product information and links, and ideas for increasing your revenue
  • Data feeds with information on top-selling and exclusive products
  • Contests and extra opportunities to earn commissions
  • A dedicated team to help you maximize sales


Frequently Asked Questions

What is included in the affiliate membership?

You’ll receive a weekly newsletter with banners, links, and information about great products to feature on your site. You’ll also receive access to the Affiliate Member Center, where you can get more banners, generate links and get data feeds to further customize your referrals to your visitors. You’ll also have the support of the Affiliate account team members, and all the great tools on the Impact Radius platform.

Is your website eligible?

Walmart reviews each application carefully and determines eligibility at its sole discretion. They reserve the right to reject or remove sites at any time, for any reason. To learn more about the criteria they use in evaluating potential affiliates, read their affiliate agreement located here.

How much can you earn?

Affiliates can earn up to 4% on each eligible sale when a customer links directly from a link and completes a qualifying purchase at

Additionally, Walmart occasionally holds sales contests and other opportunities throughout the year for more opportunities to earn commissions.

How are commissions paid?

Commissions are paid on monthly net sales and do not include returns, sales tax or shipping and handling.

How can you keep track of sales and commissions?

Using the Impact Radius interface, you can access daily reports that provide information on impressions, click-throughs, orders, sales and commissions earned.

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