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CPL Affiliate Programs

Cost Per Lead, often abbreviated as CPL, is an affiliate marketing payout model whereby the advertiser or retailer pays when a verified referral signs up for a product or service. Considered to be safe and scalable, CPL is one of the oldest payout models to exist. If a retailer or advertiser is following the CPL model, it implies that they accept a lead or a certain action of a potential buyer that can be used for their marketing activities.

Choosing the best CPL affiliate programs should not be too difficult, as we have listed here all the affiliate programs in this category. You can carefully evaluate and compare the pros and cons of each of these programs by going through our extensive list below. If you are looking for more relevant information about a specific program or an advertiser, you can just visit their official website to learn more.

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Compare The Market Affiliate

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Compare The Market affiliate program gives affiliate marketers an opportunity to partner with one of

Vertical: Insurance
Models: CPL
Payout: £1.00 - £4.00 per lead

Go Health Insurance Affiliate

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Do you think your audience would be interested in GoHealthInsurance.com – an individual and family

Vertical: Insurance
Models: CPL
Payout: Unspecified

Blue Sky Coverage Affiliate

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If you sign up for the Blue Sky Coverage affiliate program, you can become a part of one of the most

Vertical: Insurance
Models: CPL
Payout: Unspecified

Ladder Referral Program

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Ladder uses innovative technology and design to make life insurance accessible to everyone. By

Vertical: Insurance
Models: CPL
Payout: $50 - $1000 per qualified referral

Pepipost Affiliate

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If you want to help your friends and colleagues join over 20,000+ business owners from 174 countries

Models: CPA, CPL
Payout: $3 - $5 per sign-up, $50 - $100 per acquisition

Mailigen Affiliate

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By joining the Mailigen affiliate program, you will get paid up to $50 for each customer you refer.

Models: CPA, CPL
Payout: $2 per sign-up, $50 per sale

Constant Contact Affiliate

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Constant Contact helps small businesses, bloggers, and entrepreneurs drive more

Models: CPA, CPL
Payout: $5 per qualified lead, $105 per sale

Freshworks Affiliate

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Freshworks Affiliate Program is a leading SaaS affiliate program which lets affiliates earn $5 for

Vertical: Software
Models: CPL, Revenue Share
Payout: $5 per qualified lead, 15% - 20% recurring per sale

Grammarly Affiliate

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By joining the Grammarly affiliate program, you can earn big promoting Grammarly. With high

Vertical: Software
Models: CPA, CPL
Payout: $0.20 per free registration and $20 per premium upgrade

InsuranceHotline Affiliate

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InsuranceHotline Affiliate Program can help you monetize your traffic by providing a valuable

Vertical: Insurance
Models: CPL
Payout: $0.50- $2.50 CAD per completed quote

Travel Insurance Center Affiliate

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Earn $5 per registered user by signing up for the Travel Insurance Center affiliate program. Travel

Vertical: Insurance
Models: CPL
Payout: $5 per registration

True Blue Life Insurance Affiliate

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If you become a part of the True Blue Life Insurance affiliate program, you may get paid for

Vertical: Insurance
Models: CPL
Payout: Unspecified

Tokio Marine HCC Affiliate

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You can apply for Tokio Marine HCC affiliate program instantly if you already have a Commission

Vertical: Insurance
Models: CPL
Payout: $10 per completed application

Liberty Mutual Affiliate

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As a participating publisher in the Liberty Mutual affiliate program, you'll earn a commission each

Vertical: Insurance
Models: CPL
Payout: $3-$17 per lead

Metromile Affiliate

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Partner with the Metromile Affiliate Program and you’ll be working with a revolutionary car

Vertical: Insurance
Models: CPL
Payout: $10-$20 per lead

netQuote Affiliate

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If you are looking for a top performing program with strong payouts and even better conversion

Vertical: Insurance
Models: CPL
Payout: $2.50-$20 per completed action

Allstate Affiliate

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Joining the Allstate affiliate program comes with big perks. By teaming up with Allstate, online

Vertical: Insurance
Models: CPL
Payout: $5-$20 per lead

ContactAbility

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ContactAbility affiliate program is one of the best insurance publisher programs available right

Vertical: Insurance
Models: CPC, CPL
Payout: Unspecified

Hiscox Affiliate

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Once you sign up for the Hiscox Affiliate Program, you can earn $25 for every quote you

Vertical: Insurance
Models: CPL
Payout: $25 per completed quote

Electric Insurance Affiliate

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Electric Insurance affiliate program is a website-to-website link partnership. As an affiliate, you

Vertical: Insurance
Models: CPL
Payout: Up to $15 per registration

Pets Best Affiliate

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Pets Best affiliate program is the perfect fit for most pet-related, insurance, finance, health or

Vertical: Insurance, Pet
Models: CPL
Payout: $35 or higher per submitted insurance application

eLearners Affiliate

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If you join the eLearners affiliate program, you will get instant access to high-quality marketing

Vertical: Education
Models: CPL
Payout: Up to $40 per lead

EliteSingles Affiliate

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Online dating has become increasingly important over the last years. The mixture of high brand

Vertical: Dating
Models: CPL
Payout: £5 per lead

CreativeLive Affiliate

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CreativeLive has been designed to give a fresh approach to education. CreativeLive stream a handful

Vertical: Education
Models: CPL, Revenue Share
Payout: 10% - 12% per sale, $1 per new sign-up, $10 per referred affiliate

FreshBooks Affiliate

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FreshBooks is accounting software that enables businesses to spend less time on accounting and more

Vertical: Financial, Software
Models: CPA, CPL
Payout: $5 per free trial signup, $55 per paid subscription

GameServers.com Affiliate

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GameServers.com affiliate program lets affiliates earn $1 dollar for every $1 dollar referred. By

Vertical: Gaming, Hosting
Models: CPL, Revenue Share
Payout: $25 per initial sign-up or 100% of first-month fee of a referral

Digit Referral Program

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Digit is a revolutionary platform that prepares individuals to save for a rainy day.

Vertical: Financial
Models: CPL
Payout: Unspecified

GameFly Affiliate

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GameFly has one of the largest inventories of video games. Different types of publishers, including

Vertical: Gaming
Models: CPL, Revenue Share
Payout: $15 - $20 per free trial and/or prepaid subscription, 5% - 10% per sale of console games

Wargaming Affiliate

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If your website generates strong and gaming related traffic, Wargaming wants to hear from you.

Vertical: Gaming
Models: CPL
Payout: Up to $2.50 per qualified sign-up

Ibotta Influencer Program

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Are you an influencer? Can you share your favorite new Ibotta deals on your social networks like

Vertical: Coupon
Models: CPL
Payout: $2.00 per registration/download of iBotta iOS app/Android app

What Is CPL In Affiliate Marketing?

Under the CPL model, the affiliates get paid for a qualified sign-up performed by a user or a potential customer. Although the payout is typically lower compared to the revenue share model (as the advertiser is not paying for a sale, but for a signup), the risks are relatively lower too. These affiliate programs are lightweight and high-volume.

Typically, as an affiliate marketer, you just need to convince your visitors to submit basic information through an online form to get paid a commission.

From a merchant’s perspective, running a Cost Per Lead affiliate marketing campaign is an easy way to measure the cost of the entire marketing campaign. This is why many leading brands across diverse verticals, including the likes of Tokio Marine HCC, EliteSingles, and Ibotta, have chosen this model.

This is how the CPL commission model works. If a visitor to your website/blog clicks through a referral link and lands the merchant website and if he decides to take an action (i.e. filling out a form/going for a demo/downloading an e-book/downloading an app), the visitor becomes an active lead for the merchant as the merchant gets the basic information about the visitor or potential customer.

For each qualified lead, you will get a fixed dollar amount as a CPL commission. Remember that your visitors typically need to submit basic contact information, such as their name and email address for you to become eligible for a commission. You will get a one-time fixed dollar amount as affiliate commission for each lead you generate.

CPL Affiliate Marketing Programs – Ideal For Whom?

To put it simply, if you know how to make money by referring potential customers (or leads) to businesses, you can potentially earn from a few cents to a few dollars per qualified lead.

If you are starting out as an affiliate marketer and you have zero or very little experience in this field, CPL affiliate programs are perfectly appropriate for you. There are many CPL programs that are referred to as ‘email submits’, as the target customers only need to submit their email addresses using an online form.

Unlike CPA, CPL is quite straightforward and low-risk. Merchants know that you are not triggering a sale for them. However, you need to compare and weigh up the cost per lead affiliate programs as the definition of a ‘lead’ might not be the same for every merchant.

Some merchants would require your visitors to fill out a rather long form, whereas some other merchants might require your visitors to provide their email addresses only. In order to calculate your earnings per lead and estimated earnings per month, you need to read the fine print of the affiliate agreement. In general, CPL programs are ideal for beginners. 

Popular CPL Affiliate Networks

CPL affiliate networks are third-party affiliate networks that are typically clusters of CPL affiliate programs. Merchants that are a part of these networks usually need affiliates to sign up through these networks.

CPA networks are third-party platforms that take care of affiliate payments and lead tracking. Usually, these networks are free to join, but you may need to pay a small joining fee for signing up on some of these platforms. 

Are CPL affiliate programs free to join?

Many beginners think that they might have to shell out some money for joining the CPL affiliate programs. In reality, most of these CPL programs are free to join.

What kind of CPL programs should you join?

It all boils down what your niche is, what you are knowledgeable in and what brands/products/services you love. Besides insurance and education, there are few other lucrative verticals you can take into consideration.

For example, Gamefly affiliate program (vertical: gaming) offers $15 – $20 per free sign-up, which is quite high.

What is the average cost per lead?

Although most CPL affiliate programs offer affiliate partners in the range of $0.4 and $20 per qualified lead, some programs come with astronomically high payouts.

For example, eHealth affiliate program (vertical: insurance) offers $10-$75 per submitted application.

What is the safest way to excel as a CPL affiliate marketer?

As long as you are not spamming or misleading your visitors, you are safe. Most merchants would require you to stick to the best practices and you can’t use offensive languages or spamming tactics to be successful as a CPL affiliate marketer.

Writing reviews, posting videos, images and infrographic, and posting on social media are some of the easiest ways to turn your audience into leads.