Why Promote Ecommerce Websites, Brands, And Companies?

Did you know that world’s biggest ecommerce enterprises, including the likes of Amazon, GearBest, and Best Buy, have already taken the full plunge in the affiliate marketing stream? According to a study conducted by New York city-based Interactive Advertising Bureau (IAB), users clicked through 5 billion+ affiliate referral links to visit different ecommerce sites. Moreover, these click-throughs resulted in over 170 million ecommerce transactions.

Global e-commerce sales are expected to cross the $4 trillion-mark by the end of 2020, which would account for about 15% of the total retail sales worldwide. 81% of the ecommerce brands use affiliate marketing to bring in sales, while remaining ROI-positive.

As you can assume, the time is ripe for you to dip your toe in the fast-flowing ecommerce affiliate marketing stream. You can choose and compare a wealth of ecommerce affiliate programs right here. However, you need to choose sub-niche, brand, and products carefully as not all products are equally appealing and alluring.

How To Promote Ecommerce Brands and Portals As An Affiliate?

First off, you need to love the brands/products you are promoting, as this will help you to come up with new marketing angles and ideas. It’s also important that you stick to a niche and gradually master it. This way, you can earn the trust of your followers and visitors.

Instead of sticking to a one-page marketing campaign, put your eggs in different baskets. Build funnels, assets and strategies to grow your presence and build your reputation. Besides that, focus on building reputation on social media. This way, you will not only gain the trust of your visitors, but exclusive advertisers would also be interested in collaborating with you.

If you have already picked up things and learned the basics of ecommerce affiliate marketing, put the emphasis on expanding your team. Rope in some expert to develop the content for you, let someone else handle all the graphics work, and be in total control of your social media handles and profiles.

Above everything else, you need to understand buyer psychology as their behavioural patterns largely dictate their buying decisions. Remember that ecommerce affiliate marketing demands creativity, perhaps more than any other niche. If you are promoting ecommerce brands, it’s important that you use a relatable approach and add a personal touch to your recommendations.

Ecommerce Affiliate Programs – Are You The Right Fit?

At the very basic, all it takes to get started as an ecommerce affiliate marketer is a website/blog or even a social media presence. As many brands are attempting to gift their fans and buyers a truly omni-channel experience, you can certainly find a rewarding ecommerce affiliate program if you do not mind doing a bit of digging.

If you are ready to learn about the products and the brand you are going to promote, ecommerce affiliate programs are more of your speed than anything else. These affiliate programs are ideal for social media influencers and product reviewers who can make a lot of easy fodders for their audience. For that, you need to be research-oriented.

Ideally, if you can make great video content, how-to guides, product comparison tables and if you can share your first-hand experience about products you have already used or tried before, you are going to emerge as a star affiliate marketer. Remember that you must first build trust and authority to become a virtual ambassador for some product/brand.

Top Ecommerce Affiliates You Can Find A Lot Of Inspiration In

When trustworthy ecommerce influencers, or affiliate marketers, begin telling others about the brands they love, they instantly become the unofficial ambassadors of those brands. They might not be the traditional celebrities or television personalities, but they are no less than that to their audience, their tribe of followers. They are quite well affiliated with different social media platforms, niche-specific interest groups, and different online communities.

If you want to draw some inspiration from the most successful ecommerce affiliate websites, follow Wirecutter and Lucie’s List. Study carefully how the top-earning affiliates have picked their niches carefully and what kind of content they produce.

Frequently Asked Questions About Ecommerce Affiliate Programs