Why Promote Retail Stores, Online Stores, And Multi-Brand Retailers?

Affiliate marketing is a proven tactic used by more than 81% of the top brands and 84% of all the online publishers. Top retailers from across disparate industry segments use this tactic for promoting their own products or products of other brands to drive sales and growth.

Brands prefer affiliate marketing over many other tactics as the average order value in sales driven by affiliate marketers is at least 21% higher than sales generated through other channels, and the annual revenue can be increased by about 58% with the help of retail affiliate marketing.

In a well-connected digital world, affiliate marketing can be an excellent way to start your own web business as you can grow and evolve with every referred sale, both as a business and as an affiliate partner. Every referral is a win for you, and if you can build a loyal fanbase, it’s even better.

If you are looking to earn trust from digital shoppers, you may want to become a Walmart affiliate or become an Amazon Preferred Associate. However, if you are looking to earn above-market commissions, you can join affiliate programs of smaller and direct-to-consumer brands as these single-brand retailers often offer competitive commissions.

Retail Affiliate Programs – Are You The Right Fit?

In the retail world, customers usually buy one or two units of a product while shopping online, unless they are on a spree. Just like you go and pick a product of your choice from the nearest departmental store, most people only buy what they immediately need in an online retail setting as well. However, that doesn’t mean you cannot earn a living (plus much more!) with retail affiliate marketing.

If you own a coupon website, dish out shopping tips and hacks through your blog, or simply tell your audience the tricks to enjoy free shipping and other benefits, you are a natural fit for most of the top retail affiliate programs, if not all. Alternatively, if you are already having a great fan-following on tour social media channels and your followers trust you when it comes to shopping tips, you can apply to any of those top-paying programs.

If you can find the right merchants and use the best tactics to promote the merchants you have partnered with, you can also taste success as a retail affiliate marketer. The best-paying retail affiliate programs are ideally meant for social media influencers and people who religiously talk about deals and review products.

How To Promote Retail Brands And Online Stores From Your Website/Blog?

Online store owners want their shoppers to keep browsing through the pages, while adding products to their carts and adding even more products to their list of favorites. If you can create a loyal army of buyers for the merchant you are partnered with, you can bump up your affiliate income.

To get success as a retail affiliate marketer, you need to target your audience with a niche approach. Almost every retail store fit in one or multiple niches, and this is true even for the large retailers like Walmart and Amazon. Large retailers are already targeting a niche crowd while featuring a vast selection of related or similar products for their customers to flip through. You need to emulate the same approach while promoting products/brands from your website or blog.

You can start with writing a few reviews and creating a number of comparison charts, but that’s only one part of the story. You need to take an analytical approach, track search trends and traffic trends to fine-tune your campaign. You can offer exclusive deals and discounts, use email marketing strategically to remind your audience about deals that are about to expire, offer behind-the-scene shopping hacks, and make video tutorials for your audience to taste success.

Top Retail Affiliate Marketers You Can Find A Lot Of Inspiration In

Just like every other industry, retail industry has also a bunch of influencers who can shape the opinions and influence the buying decisions of their audiences. Their followers often swear by their personalized recommendations, and these people help brands rise to unprecedented levels.

If you are new to retail affiliate marketing and you want to draw some real inspiration, you can follow the top retail affiliate marketers and retail influencers who bring a lot of relevant experience to the table and literally grow with the brands and merchants they work with.

You can follow Bryan Roberts on Twitter, The Prepared, or Homegrounds. If you can adopt the right strategy, you can also replicate their success sooner or later.

Frequently Asked Questions About Retail Affiliate Programs