What Is CPA In Affiliate Marketing?
Unlike some other types of affiliate marketing, CPA is quite straightforward. A CPA affiliate program or a CPA network is generally considered a very low-risk and highly scalable commission model for merchants as they need to pay a one-time fee to the affiliate marketer once a sale is generated (on the contrary, in a recurring revenue share model, merchants need to pay their affiliates a certain percentage of the sale amount once a customer renews a plan or makes a repeat purchase).
This is how CPA affiliate marketing typically works. If you are promoting a brand or a product/service and one of your visitors arriving on your page decides to follow a referral link on your website and buy a specific product on the merchant website, you will be eligible to get a fixed dollar amount as a one-time commission (only a few merchants offer recurring CPA commissions).