Why Promote Email Marketing Software Products and Services?
The global email marketing industry is highly competitive and fragmented as well. The rise of digital marketing has changed the game for brands and this has led to a huge demand for email marketing as this helps brands to connect with their potential customers in a cost-effective way. The worldwide email marketing industry is expected to grow at a compound annual growth rate of 19.6% throughout the forecast period 2017-2025.
In the year 2016, the email marketing industry was valued at $4.51 billion. The same is expected to be valued at $22.16 billion by the end of 2025. Small and medium-sized enterprises are projected to lead the global email marketing market in the upcoming years.
Not only that market itself is expected to grow rapidly, but the commissions offered by some of the leading players in the market to their affiliate partners are far more attractive than the commissions typically available with programs from other affiliate marketing verticals. The vertical is highly competitive, but it’s fragmented too, and the rewards are really big.