Why Promote Online Games, Gaming Equipment Sellers, Streaming Platforms And MMORPGs?

The global video game industry is burgeoning in an unprecedented manner. According to some market experts, the industry is likely to generate close to $150 billion by 2020, with a CAGR of around 10.7%. As gaming encourages interaction and engagement, it brings lucrative opportunities to publishers and advertisers alike.

Out of the 2.2 billion gamers who play online games and MMORPGs on a daily basis, at least 1 billion people actually shells out money while playing. Also, 33% of all mobile app downloads are mobile games, and people are likely to spend more money for making in-app and in-game purchases and for switching to better games that they are always trying to explore.

Video games and massive multiplayer online role-playing games have garnered enough cultural significance through the past few decades. As an affiliate marketer, you can either promote games, or strategy guides for different online games, or even sell how-to guides on how to earn money while playing games online. As the demographic has become a lot more diverse than the 1990s, you can always find something worth promoting within the gaming niche.

Gaming Affiliate Programs – Are You The Right Fit?

If you have a high-quality traffic source, such as a YouTube channel or a blog/website, and you are quite familiar with the world of games, you are an ideal fit for gaming affiliate marketing. Remember that the end users enter into an interactive mode of clicking, chatting and engaging with fellow gamers, and if you can bring a lot of relevant content to your users, you are going to taste success as a gaming affiliate marketer.

Online games affiliate programs are ideal for people who are avid gamers themselves, but there are also ample opportunities for non-gamer publishers who are research-minded and can produce a lot of quality content. In addition to that, you need to be completely familiar with gaming terms to engage with your audiences.

As a gaming affiliate marketer, you need to just recommend products you use and love. However, you need to understand that it is a completely different business model – very different from other common ecommerce setups. While not all video games are evergreen, the gaming market is here to stay and grow. As an affiliate marketer, you need to keep in mind that some sub-niches are here to stay, but some of them are likely to die out quickly.

How To Promote Games And Gaming Websites As An Affiliate Marketer Or Influencer?

Hitting the right target audience is the key to generate commissions as a gaming affiliate marketer. Don’t just try to catch ‘em all, but try to engage with the right users. You can post relevant affiliate links in video descriptions or simply display promo codes during live streaming.

Your target users are always trying to find out game-related products and services, and your job is to recommend them relevant products and services in a creative way. For example, when you are promoting a game, you can simply encourage your audience to perform certain actions – signing up for a game, completing a series of quests, playing the game repeatedly etc, and earn money as they carry out certain activities.

It’s important that you earn the trust of your audiences and achieve high search engine rankings. You can run a blog, do video streaming and share your gaming experience with your audience. Whatever you do, you need to build your authority to become successful as a gaming affiliate marketer.

Top Gaming Affiliates You Can Find a Lot of Inspiration In

The global gaming community has evolved rapidly to include a variety of influencers in diverse sub-niches. Most seasoned gamers make the most of their online and cross-platform presence to max out their affiliate earnings. The top gaming influencers and affiliates are known for their colourful presence, their creativity, sense of humor, and their in-depth knowledge about the games their play and love.

PewDiePie a.k.a. Felix Kjellberg, is a Swedish gamer who has not only topped the chart time and again, but he has also found fame outside the gaming world. Affiliates like PewDiePie generate huge commissions from clicks, inbound traffic, and qualified referrals.

Markiplier a.k.a. Mark Fischbach is another top influencer who engages his audiences with his over-the-top gaming commentary. Mark also lets people have a sneak peek into his private life.

Frequently Asked Questions About Gaming Affiliate Programs