Why Promote Email Marketing Software Products and Services?

The global email marketing industry is highly competitive and fragmented as well. The rise of digital marketing has changed the game for brands and this has led to a huge demand for email marketing as this helps brands to connect with their potential customers in a cost-effective way. The worldwide email marketing industry is expected to grow at a compound annual growth rate of 19.6% throughout the forecast period 2017-2025.

In the year 2016, the email marketing industry was valued at $4.51 billion. The same is expected to be valued at $22.16 billion by the end of 2025. Small and medium-sized enterprises are projected to lead the global email marketing market in the upcoming years.

Not only that market itself is expected to grow rapidly, but the commissions offered by some of the leading players in the market to their affiliate partners are far more attractive than the commissions typically available with programs from other affiliate marketing verticals. The vertical is highly competitive, but it’s fragmented too, and the rewards are really big.

Email Marketing Affiliate Programs – Are You The Right Fit?

Since email has evolved into a tool that has a crucial role to play in the success of internet marketers, email marketing affiliate programs have grown by leaps and bounds as the emailing software developers are always trying to get the competitive edge by reaching out to potential clients. If you have a site or blog related to all things internet marketing, you can get your hands dirty with email marketing affiliate marketing.  

Signing up for email marketing affiliate programs would open up new opportunities to earn good money, especially if you are a seasoned affiliate marketing pro. One of the best ways to create a steady flow of affiliate commissions is to join affiliate programs that come with a recurring fee – and most email marketing affiliate programs fall in this category. However, if you are just starting out, it’s better if you try some other vertical which is great for beginners, such as Dating.

The reason you can rake in recurring commissions is that most email marketing software programs come with a monthly subscription and you get a commission on every month the customer you send continues to stay on. It’s pretty much possible to rake in a $10 commission today, but you can easily convert that $10 into $100 each month. That’s where the power of email marketing affiliate programs lies and you can jump on the bandwagon if you have at least some experience under your belt.  

How To Promote Email Marketing Software Products?

Once you are approved for a program, you will be provided with hyperlinks. Using that, you will be able to track any sales that you generate. But that’s only the basic and that’s where you would ideally start your journey as an email marketing affiliate marketer. You need to be dynamic in your approach while trying to promote email marketing software products, or brands.

You can start with writing blogs, detailed reviews, creating comparison charts and making short explainer videos to promote the brand or merchant you have partnered with. You need to have a very detailed understanding of what sort of businesses they are targeting or which geographic location they are focusing on. After that, you need to focus on free trial optimization and conversion rate optimization to convert your leads into sales.

If you are promoting an email marketing software product that comes with a trial version, tell your audience what to expect from the limited trial version and what benefits they would get extra when they upgrade. Also, explain well the process of signing up, system requirements, integration steps and accepted payment methods so that your visitors get all the useful information before landing on the merchant’s page.

It’s important for you to participate in forum discussions, leave expert comments and to join Q-&-A forums as well.

Top Email Marketing Influencers And Affiliate Marketers You Can Find A Lot Of Inspiration In

Top email marketing influencers are digital marketing gurus who help their readers with email marketing strategy development, tracking and analytics, and development of email templates as well. They show their visitors how to fine-tune their messaging, how to build their funnels, and how to do adaptive HTML formatting.

If you need some inspiration, you can follow Elliot Ross on his official blog, or Nate Goodman.

Frequently Asked Questions About Email Marketing Affiliate Programs