New Balance Affiliate Review

Vertical: Fashion, Sports
Models: Revenue Share
Payout: 4% per sale


If you want to generate revenue from your sports-related website, you can join the New Balance affiliate program as it allows approved websites to link to and begin earning commissions on click-through sales. New Balance handles order fulfillment and customer service for all transactions resulting from referred clicks. By linking to New, you will have access to the internet’s largest available inventory of New Balance sports & fitness products for men, women, and kids, while earning 4% or more per qualified referral.


About New Balance

New Balance has a rich and storied history of providing runners and other athletes with premium footwear and apparel for over 100 years. Their products are the perfect blend of function and fashion, giving athletes the performance technology that they need and the style they want. Their associates around the world bring these goals to life with their high-level skills and creativity.

New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of their US sales. Where the domestic value is at least 70%, they label the shoes Made in the USA. To know more about the brand, check out this video:


New Balance Affiliate Program

As a New Balance affiliate, you can create your own online “sports store” by adding a New Balance link to your website shopping engine or by including them in email campaigns and search listings and earn commissions for sales of top-quality footwear and apparel. New Balance handles all transactions and customer service once your visitor has clicked on the link to the site. They track all transactions from affiliate sites and pay them for qualified purchases.

As an affiliate, you can provide your customers with the latest athletic technologies to help them reach their goals. Any website operator that operates a family-friendly website is eligible to join the New Balance Affiliate Program, subject to the program’s terms and conditions. There is no fee to join or participate.

You just need to apply through the Rakuten Marketing network and they will get back to you in short order with approval or an explanation why your site was not approved.

Commission Rates

4% per sale


  • Gift cards and select products are non-commissionable (0%)
  • All basketball products are non-commissionable (0%)
Why Join New Balance Affiliate Program?
  • 30-day cookie – You get credit for any orders within 30 days of the original click placed by the customer
  • Average order size of $125+
  • Product data feed so that you can feature New Balance products directly from your website
  • A dedicated affiliate management team
  • Frequent newsletters with updates on promotions, content and sales opportunities
  • EPC is over $30 – Roughly for every 100 clicks you send to New Balance, you can expect to earn $30


Frequently Asked Questions

Can websites outside of the U.S. become affiliate partners?

Yes, but they currently only ship to the 48 U.S. states. New Balance is happy to ship purchases to Alaska, Hawaii and APO/FPO addresses. All packages sent to these locations will ship via U.S. Postal Service. However, they cannot ship internationally.

How does the New Balance affiliate program work in detail?

After you apply and are accepted, you can place links to the New Balance website via banners, text links or other creative on your website. When your visitors click through, they are tracked until they place an order. Once the order is placed, it is associated with your site and your account is credited for the sale. At the end of each month, you will receive a check for your entire commission amount for sales for that month.

What commission levels does New Balance offer?

New Balance offers a commission starting at 4% with increased commissions offered for exceptional performance. Gift cards and select products are non-commissionable (0%).

Are special programs or incentives available for especially high-performing affiliates?

Yes, especially high performing affiliates enjoy a higher commission and other exclusive benefits. If you are an existing affiliate and believe you qualify, you can contact their affiliate team.

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