Bankrate Affiliate Center Review

Program Introduction
What sets Bankrate apart for consumer financial product offerings?

• Comprehensive: Bankrate collects extensive interest rate information on more than 300 financial products from over 4,800 institutions, and across 650 local markets in 50 states.
• Superior Monetization Platform: Unlike traditional licensing arrangements, our affiliates enhance their site and content while at the same time deriving incremental revenue.

How do I make money?
As an affiliate, you have the potential to generate four different types of revenue.

• 1. Display revenue (CPM)
• 2. Performance-based advertising
  CPC revenue (Home Loan & Deposit products)
  CPA revenue (Credit Cards)
  CPL revenue (Insurance)
• 3. Revenue Share: Bankrate will pay 40% of all revenue generated by the affiliate.

Are there any restrictions in the way I promote the products?
As an affiliate, it is strictly forbidden to:

• Use Bankrate’s tools and widgets on any website that has not been approved through the affiliate center.
• Include Bankrate’s tools and widgets within email campaigns.
• Purposely encourage users to click on products within the rate tables that will result in a paid click. For example, inviting a user to “Click on the green next buttons to compare multiple lenders” is prohibited text.
• Push non-endemic traffic to your site in order to increase your click volume.

When and how do I get paid?

• Payments will be processed via ACH or by check to bank accounts and addresses listed within the United States. We require affiliates to submit a valid W-9 with Bankrate in order to receive payments.
• Commissions are paid on a net 30 to 45 basis: For example, at the end of the month when payments are issued, it will be for revenue generated the previous month.
• Bankrate requires a $25.00 net minimum threshold to be met in order to issue payments each month. Revenue will accrue until such threshold is met.