CPC Affiliate Programs
CPC or “Cost Per Click” is a payout option that pays off an affiliate marketer only when the visitors or potential customers to a website or e-store clicks on a link placed by an advertisement. CPC, also referred to as PPC or ‘Pay Per Click’, is a proven effective commission model that has gained wide popularity in the world of performance marketing.
CPC is one of the oldest pricing models for web-based affiliate marketing, and many times a preferred pricing model by merchants and advertisers, as they can assess the profitability or effectiveness of their marketing campaigns. Since this is a highly scalable model like CPL, you can easily collect data about your audience and easily track the coverage rates of the ad banners placed on your website. However, you must improve your site’s CTR (click-through rate) to increase your earnings.
CPC is recommended for affiliate marketers who already have an audience with a basic understanding of the products or services they are promoting. One of the biggest advantages of CPC commission model compared to CPA or Revenue Share is that the model gives you absolute control over your performance and earnings. As for the other two, the performance tracking is done on the affiliate program sites as the commission models are totally based on purchases made at the merchants' sites.
We have put together a comprehensive list of CPC affiliate programs. You can just head below the fold to gather more information about the affiliate programs that follow this payment model, but you can always visit the websites of the affiliate programs to know more. Compare and choose a CPC affiliate program that works best for you.